If design is thinking made visual, what are you thinking? When developing visual content, it’s important to be intentional about the ideas you are sharing visually. Understand the purpose, plan, prioritize, and edit for the sake of clear communication.
The first thing I remember learning in architecture studio was the “keep it simple stupid” phrase. Simple ideas and elegant design often go hand in hand. “Complexity should be avoided in a system—as simplicity guarantees the greatest levels of user acceptance and interaction.” - interaction-design.org